Analysis Of Hamlet By William Shakespeare - 1338 Words

Emotion, without a doubt, controls most aspects of life. It dictates the words we say, the actions we take, and the path we follow. While a play is a piece of literature and obviously fiction, it does, in fact, reflect life. Authors create characters and then situations for those characters to react to. Therefore, it is the character’s emotional journey that truly dictates the story and its overall meaning. This is explicitly seen throughout the play Hamlet by William Shakespeare, who is one of the most influential writers of all time. In the play, Hamlet’s father, the king of Denmark, dies; which in turn causes his uncle Claudius to marry Hamlet’s mother and ascend to the throne. This new arrangement does not agree with Hamlet, especially†¦show more content†¦Finally, Hamlet also becomes reckless, which is seen as he follows the ghost of his father going against the advisal of his best friend. Therefore, if it had not been for Hamlet’s undying lo ve for his father who was, â€Å"...so excellent a king, that was to this Hyperion to a satyr[Claudius]†(26), then the story’s theme would have been about dealing with loss without retaliation. In addition to Hamlet’s love for his father, Shakespeare uses Hamlet’s raging, conflicting emotions to affect the plot and theme. â€Å"To be, or not to be†(138) summarizes Hamlet’s oxymoron of a character, someone who cannot decide where he stands. He is impulsive and rash, yet indecisive and hesitant. He is thoughtful and reflective, but admires someone who is violent and passionate. Thus, it is with these opposing emotions that Shakespeare moves the story forward. By doing so, Hamlet gets caught in an inner struggle that effectively changes his character. For example, when the ghost appears to Hamlet and motions for him to follow, he does so because if, â€Å"It will not speak. Then I will follow it†(54). Hamlet pursues this potentially dang erous spirit, despite the warnings of his closest friend. Furthermore, he goes as far as to threaten anyone who tries to stop him. Once the ghost tells him that it was Claudius that killed him, Hamlet promisesShow MoreRelatedAnalysis Of William Shakespeare s Hamlet1385 Words   |  6 PagesOne of the three major themes of William Shakespeare’s Hamlet is that of the gulf between what appears to be and what something is in reality: in other words, to distinguish between what is fake interpretation from what they truly are. There is a degree of deceit, lies, deception cloaked by a perception of honesty within the play; we will refer to this concept as â€Å"the mask.† The theme of perception vs reality is so woodenly interlaced into the play due to the idea that most of the central charactersRead MoreAnalysis Of Hamlets By William Shakespeare930 Words   |  4 PagesHamlets Soliloquys Dramatic literature is told through a story of dialogue about a character who experiences conflict throughout the play. These kind of plays is often performed on the stage of a theatre. One of the most famous screenwriters of the 16th through the early 17th century was William Shakespeare, and his work continues to live on in the 21st century. The longest play Shakespeare had ever written was Hamlet, which is about a young prince who grieves over the death of his father and seeksRead MoreWilliam Shakespeare s Hamlet : A Critical Analysis1511 Words   |  7 Pages William Shakespeare s Hamlet: A Critical Analysis of Act V Regarded widely as an immutable element of classical literature, Shakespeare s Hamlet broke the proverbial bindings of dramatic convention in its time and hitherto continues to provoke careful consideration of the dramatic issues explored therein. As varied as they are extreme, the themes that Shakespeare s Hamlet explore continue to spur intense debate due to the ambiguity of dramatic elements present in-throughoutRead MoreAnalysis Of Shakespeare s Hamlet By William Shakespeare1259 Words   |  6 Pages In Hamlet by William Shakespeare, human agency is demonstrated by the actions of Polonius and Claudius throughout the play. Human agency is defined as the extent of power to act freely in taking responsibility for one’s actions, and the degree which intervention is possible by one to assert a will. In Hamlet, Claudius exerts his agency on the characters Laertes, and Rosencrantz and Guildenstern. Similarly, Polonius restricts the freedom of his daughter, Ophelia, and constrains her agency as wellRead MoreAnalysis Of Prince Hamlet By William Shakespeare1517 Words   |  7 Pageswe live in now. However, I have chosen to analyze Prince Hamlet in Hamlet by William Shakespeare, Winston Smith in 1984 by George Orwell and lastly The Man in The Road by Cormac McCarthy. Throughout the entirety of Hamlet. Hamlet is shaped into a vengeful murderer unable to love or to act sanely due to his father s ghost chaining him down with the knowledge of his murder. The first example of how the knowledge shaped Hamlet is when Hamlet was first made aware of his father s death, he was plungedRead MoreAnalysis Of William Shakespeare s Hamlet 903 Words   |  4 Pagesdriven to when being wrong for something that he or she didn’t commit. It is based on the old saying ‘an eye for an eye principle’ and isn’t the best way to deal with conflicts, especially when it involves family members. In William Shakespeare’s play â€Å"Hamlet†, Laertes, Hamlet, and the younger Fortinbras all had thoughts of vengeance for the deaths of their fathers. Although they acted on their emotions, but their methods of doing so was entirely different. Because of this, only one out of theRead MoreAnalysis Of William Shakespeare s Hamlet 952 Words   |  4 PagesTitle Here Madness is a central theme in Hamlet by William Shakespeare. Hamlet’s â€Å"antique disposition† (1.5) is used as a tool of manipulation. He acts mad in order to gain the upper hand over his enemies; he makes them believe his mind is elsewhere to distract them from his long-term goal of avenging his father with Claudius’s death. Hamlet’s portrayal of madness varies depending on which character he interacts with; with Polonius, he focuses on wordplay to make him seem outside of the situationRead MoreAnalysis Of William Shakespeare s The Of Hamlet 953 Words   |  4 Pagesresults of that delay lead to a disastrous failure by Hamlet. He finds himself banished and bewildered on the cold sea shore. (THESIS) This essay will support a proposal by Harley Granville Barker in his â€Å"Preface To Hamlet,† that suggests this moment in Act IV, iv is where Hamlet reconstructs his own philosophy based on his contemplation of Fortinbras’ war. The quote c ontends that Hamlet’s self comparison with Fortinbras is a new experience, that Hamlet has lost all hope of success and that this combinationRead MoreAnalysis Of William Shakespeare s Hamlet 1174 Words   |  5 Pagesown child. 2. Hamlet s behavior is likely part of his plan to put an antic character on. He knows that by acting crazy around someone who knows him well, he will be able to establish his act. In her report of his behavior she explains that everything about Hamlet s behavior was completely different from his normal self. First of all, he never actually spoke a word, but instead just looked at her in a kind odd, intense way. He holds her hard and shakes her a little bit. Hamlet was disorderedRead MoreAnalysis Of Hamlet By William Shakespeare And A Fine Balance1210 Words   |  5 Pagesshape us into people we are today. In the novels, Hamlet by William Shakespeare and A Fine Balance by Rohinton Mistry the characters are presented with difficulties due to the effects of the emergency. The aftermath of being in a state of emergency results in the countries of Denmark and India experiencing corrupt government, death and violence, forcing the characters to find the purpose for their lives. After living in a state of emergency, Hamlet and Dina use the effects of corrupt government to

Case Study Mr.Dees Essay - 1721 Words

Case Study: Mr.Dees * Mr.Dee is a hard-working person that he studied in Berkeley and did his master in international trade. At the same he got married but he is has some unknown and blind factors which causes him to change his job a lot and lost his family. He needed to become more self-aware. He quit his job and he started to work with the company, Mitsubishi. Besides working in there, he started his own company with a partnership. Mr Dee, his partner and his partner’s wife have different things to do in the company and at first they make good money. Then Mr.Dee began hearing rumors and started to search it without biases. â€Å"In that situation it can be clearly seen that he shows the â€Å"†BLIND† characteristics of JoHari Window.†¦show more content†¦The idea of competitors changed to be cohorts. â€Å"In order to be successful in that case Mr.Dees manages the conflict constructively. He generated the current solutions and searched fort he common acceptable solution. Also asking to the team members shows that he triedto figure out what they have learned. In addition to this, he gave importance on Rational Goal Model and to its analysis. He focused on providing a vision that inspires followers and justifies the organization. To achieve this vision, the steps needed to be taken were clarified fort he optimum effectiveness.† * There is a moderate increase in railroad. Also they won an award. After 3 years later, Mr. Stevens was spending the railroad out of business. When it was discovered Mr.Dees was downsized again. * Mr.Dees moved to India to start grain marketing business. The contracts and bills took almost all of his time. His daily bids and the externel forces like weather, government controls†¦ made him to change this job to something which can be less stressful and more stable. So he closed it. Although selling insurance can be weird, he got lots of benefits from it. TO MOVE TO CALIFORNIA * He got back together with his highschool sweetheart and he tried to provide a better life for his children. He wanted to built his own business and to be his own boss. But uneducated wife bothered him to discipline his children. The emotion of his vision forced him to overcome these challanges andShow MoreRelatedEssay on Mr. Dees1443 Words   |  6 Pagesmeasures to adequately capture whether or not that objective has been achieved. For the first objective, it can be measured firstly by the grading that im achieving in each course. Secondly, the degree of practical implementing for what I gained in my study and how I will implement it in the future. For the second objective, it can be measured by the feeling of satisfaction on myself for each subject I have taken. Compare the objectives and measures that you have developed. Do you see

The Relevance of Religion to Society Free Essays

Throughout history, the impact of the Darwinian Theory has reimbursed the existence of all religions in major societies and has inevitably enforced relevance into the modern world. Religion is a set of beliefs imposed by the elders of society to implement the moral values necessary to preserve the society, which exploits a belief in the supernatural to administer â€Å"the rules. † In the modern day world, societies with religion are more likely to survive than those without religion because of the community, compassion, lack of anarchy or murder, family structures, etc. We will write a custom essay sample on The Relevance of Religion to Society or any similar topic only for you Order Now hich are reinforced through the morality and beliefs religions entrust. In a primitive society, without modern day methods of transportation of communication, religions could not encounter each other’s beliefs as strongly as it occurs in present times. However, a means of religion was that it was necessary to build societies stable enough to bring about the technological advancements needed to bring these religious beliefs into conflict. Conversely, in the modern world, the deep set of beliefs in supernatural powers has deceivingly led people to cause more harm than good. This is because people are willing to fight and die to force their beliefs upon others in a time when science and technology have reached levels high enough to refute or make obsolete the claims of supernatural powers on which those beliefs are based. In Christianity, The Bible is used to help us succumb to the knowledge and understanding of God, however, we also need to continuously apply some of the normative and hermeneutics of the Bible in order to shed a better light on the understanding and evaluation of our modern culture. The literal application of every biblical text without contextualization or understanding is a pitfall we all need to avoid. Although, partaking in these acts is what considers our life in day-to-day modern society to be enriched and fulfilled in the love and care of our lord. This inevitably establishes Christianity to be an importance in modern society as it helps to indoctrinate the good in all beings surrounding us and in ones self. Much like Christianity, Buddhism also establishes a variety of traditions, beliefs and practices largely based on teachings attributed to Siddhartha Gautama who is commonly known as the Buddha, meaning â€Å"the awakened one†. He is recognized by Buddhists as an awakened or enlightened teacher who shared his insights to help emotional beings end their suffering through the elimination of ignorance by way of understanding and the seeing of dependent origination and the elimination of craving, and thus the attainment of the cessation of all suffering, known as the sublime state of nirvana. Buddhists globally preach and also worship this enlightened religion to enrich their lives and many lives around them thus having an important relevance of that to modern day society. An example of such for religions in modern day society can be expressed through the uniform and selfless characteristics of one man, Bill Gates. Gates is an American business magnate, investor, programmer, inventor and philanthropist. Gates is the former chief executive and current chairman of Microsoft, the world’s largest personal-computer software company. He is constantly recognized as one of the wealthiest men alive. However, his what seems to be eternal richness is not all he is acknowledged for. Bill’s work in starting his very own globalized charity in which he donates excess amounts of money to is one of the many other feats he is known for disregarding technology. He unselfishly gives others a chance through donation, which have nothing to reason with. This truly comes across as an act of kindness, and also that of Jesus himself. If these acts can honestly swoop under the radar without becoming notable in day-to-day society, then that is when religion becomes much less relevant. Although, throughout our modern day culture, random acts of kindness and gestures never seem to go unrewarded. This then leads me to believe that without religion, or some sort of rightful justice or notability system, the world today in which we live in would merely crash and burn. This can be reasoned by the terroristic acts that occur daily around the globe. If religion were not alive today, it wouldn’t give the victimized people or country of an attack hope in a better future for tomorrow. In short, religion in modern day society is more relevant now, than it ever has been. How to cite The Relevance of Religion to Society, Papers

Statement of Purpose Management

Question: why you want to pursue a graduate business degree at this point in time. You may also include your related qualifications, including collegiate, professional, and community activities, and any other substantial accomplishments not already mentioned in the application. You may explain any academic inconsistencies as part of your statement or as an addendum. Answer: Statement of Purpose It says, you can become what you truly want to become. From early age I wanted to be in business. When I took this decision for my career the world was getting shaped by technology and computers. It was foreseen that, in future, computers will be everywhere and will do many jobs. That was true. We are sharing out lives with technology and computers now. So, I decided to learn computer back then. Because I did not wanted to lag behind the race. I completed my Bachelors with honors in Software Engineering in 2007, from Coventry University, United Kingdom. I had learned computer technologies like C#, Microsoft Office Suite, Project management applications, Microsoft Visio, Microsoft Visual Basic etc. from there. Then I started my professional career as AML Analyst at Anti-Money Laundering Department of National commercial Bank at Jeddah, KSA in 2008. In 2011 I switched to Compliance Division of National commercial Bank as Compliance Monitoring Officer in the same place. I have a Certified Compliance Officer Certification from AAFM. In 2012, I left my job. I further worked with a non-profitable organization called Blue Ridge wildlife Center and helped them design a network stricture for their new building. Currently I am preparing for Project Management Professional Certification Examination that will be held in summer 2015. I am currently pursuing my Bachelor degree in Business Administration from Shenandoah University, United states. It is expected to get completed by 2015. At Shenandoah University, I am utilizing my knowledge gathered from my past experience in professional fields. I have also applied for Masters of Science in Information Systems Technology. I future I want to expand my professional career in Information technology and business administration. I have learned from my previous experiences that these two are complementary fields, I wont be able to excel in either without having knowledge about another. That is why I am back to academics. I can speak fluent English and poses good communication skills. I am humble, positive minded and always ready to learn new things.

Night by Elie Weisel Study Guide Questions Essay Example

Night by Elie Weisel Study Guide Questions Paper Chapter 1: Describe Mosh the Beadle Mosh the Beadle was Elies spiritual advisor. Chapter 1: Why did Eliezer pray and why did he cry when he prayed? Eliezer didnt know why he prayed but he felt like something needed to be cried about when he prayed. Chapter 1: Upon his return, what story did Mosh tell? Mosh told the story of how he watched the German soldiers kill Jews and use babies as shooting targets. Chapter 1: Why didnt the people believe Moshs story? They didnt believe Moshs story because Mosh the Beadle was already odd in their eyes and they felt that he was just trying to recieve pity. Chapter 1: Cite examples of how the Jewish citizens of Sighet began to lose their rights. The Jews of Sighet lost their homes, rights of wardrobe, and their independence. Chapter 1: What is a ghetto? A small town with horrible living conditions Chapter 1: Why did the citizens resist the truth, even when it was in front of them? The Jews wanted to stay hopeful that something good might come. Chapter 1: Describe the conditions in the train (at the end of the chapter). The train was cramped and unsecure. Chapter 2: Where was the train when Elie replied Our eyes were open, but too late? Kaschau Chapter 2: What was forshadowed by Madame Schacters nightmare? The train being set on fire. Chapter 2: What did some of the passangers do to quiet Madame Schacter? The passangers hit her, gagged her, and tied her up. Chapter 2: Where did the train finally stop? Auschwitz Chapter 3: When questioned by the S.S. Officer, why did Elie lie about his age and occupation? He lied because the boys who were too young and the men who were too old would have been cremated. Chapter 3: What was the horrifying sight that Elie at first disbelieved? The children in the furnace. Chapter 3: Explain what Elie meant when he said Never will I forget these flames which consumed my faith forever? Elie meant that he had nothing left to pray for or thank God for. Chapter 3: How had Elie changed in a short time? He had forgotten about his faith Chapter 3: What was Elies first impression of Auschwitz after leaving Birkenau? He hated it. Chapter 3: What was the compulsory formality at the entrance to all camps? Running, a hot shower, new clothes. Chapter 3: What sort of indenification was used on the prisoners? Numbers Chapter 3: Why was the prisoner in charge of Elies block removed from this position? He was too kind of to the prisoners. Chapter 3: What were the prisoners rations at each meal? Bread and soup Chapter 3: What was Bela Katz forced to do once he was chosen for his strength? He was forced to cremate his own father. Chapter 4: What were the objectives of the medical examinations? To gain money and the strong kids and adults Chapter 4: How did Elie initially avoid losing his gold crown? He pretended to be sick. Chapter 5: Why didnt Elie fast on Yom Kippur? His father didnt want him to and he had lost his faith anyway. Chapter 6: What happened to anyone who could not keep up with the march? They were shot or trampled to death. Chapter 6: How did Zalman die? He was trampled. Chapter 6: What horrible relization did Elie come to concerning Rabbi Elahou and his son? His son wanted his father to die. Chapter 6: What was Julieks last act? Playing Beethoven Chapter 6: How did Elie help his father when the selection was made? He brought his father into a shed and helped him fall asleep. Chapter 7: How did Elie again help his father when they were on the train? The Germans were throwing the dead out the train and one German thoughts Elies father was dead but Elie reasured him he wasnt. Chapter 7: Describe the scene Elie witnessed between the father and son. A father had a loaf of bread in his shirt and was going to share it with his son but the son killed his father and ate the bread himself. Chapter 7: How many got out of the wagon? Where had they arrived? 100 people got out of the wagon. They went to Buchenwald. Chapter 8: Explain how the father/ son roles had been reversed in the case of Elie and his father. Elie played the role as the father while trying to keep him from letting himself die in the cold. Chapter 8: Why was Elies father being beaten? He was being too loud while calling Elie to get him water. Chapter 8: What did Elie think of the advice given to him by the head of the block? It was selfish but true. There was nothing left to do for his father. Chapter 9: What happened on April 5th? Some prisoners was released and never came back. Chapter 9: What was the resistance movement? What did they do? America fought with Germany and won the battle. Chapter 9: What did the prisoners do when they were freed? They just wanted food. No revenge. No lost ones. Hilda Elies oldest sister who his mother wanted to marry off Bea Elies older sister Tsipora Elies younger sister Moishe the Beadle homeless; taken away for being a Foreign Jew; survives almost being killed; tries to warn the people of Sighet, but they ignore him Juliek plays the violin; lives with Elie in the musicians block; the last thing he played was Beethoven as a song of defiance Bela Katz strong Jew who was forced to work at the crematorium; had to put his own father on the fire Yossi Tibbi Elies friends in the electrical factory; brothers from Czechoslovakia French girl Comforted Elie after he was whipped; he later found out she was a Jew passing as a non-Jew Schlomo Elies Dad Idek Guard in the electrical factory; who was caught by Elie having relations with a Polish girl, so he whipped Elie 25 times Franek Polish guard who decides Elies father doesnt march correctly, and picks on him. Elie agrees to give him his gold crown to stop picking on his father. Akiba Drumer Religious man who gives up his faith and then dies Zalman had a stomach cramp while running in the evacuation and is trampled to death Stein of Antwerp Elies relative; married to Reizel; says he can survive as long as he knows she is alive; he dies after he finds out that she and their children are dead Maria the Weisel familys former maid who offers to hide them in her village Rabbi Elihau he was too tired to run during the evacuation to Gleiwitz, so his son ran ahead of him and left him behind

Sexual Harassment against women at the Workplaces Essays

Sexual Harassment against women at the Workplaces Essays Sexual Harassment against women at the Workplaces After a long battle of almost 16 years after the verdict of Supreme Court in Vishaka v. State of Rajasthan, in 1997, India finally enacted the Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013 (hereinafter referred to as the 'Act') for prevention of sexual harassment against women at the workplaces. Sexual harassment in workplace includes unwelcome verbal, visual or physical conduct of a sexual nature that is severe or pervasive and affects working conditions or creates a hostile work environment. It is a serious factor that renders womens involvement in works unsafe and affects her right to work with dignity. It endanger the victims job, negatively affect her job performance or undermine the victims personal dignity. It may manifest itself physically or psychologically. Its milder and subtle forms may imply verbal innuendo, inappropriate affectionate gestures or propositions for dates and sexual favors. However it may also assume blatant and ugly forms like leering, physical grabbing and sexual assault or sexual molestation. Before, the verdict of Supreme Court in Vishaka v. State of Rajasthan, women experiencing sexual harassment at workplace had to lodge a complaint under Section 354 of the Indian Penal Code that deals with the criminal assault of women to outrage womens modesty, and Section 509 that punishes an individual or individuals for using a word, gesture or act intended to insult the modesty of a woman. The entire scenario changed in 1997 with the introduction of Vishaka guidelines. The Supreme Court for the first time recognized, acknowledged and explicitly defined sexual harassment as an unwelcome sexual gesture or behavior aimed or having a tendency to outrage the modesty of woman directly or indirectly. Defining sexual harassment as an act aimed towards gender based discrimination that affects womens right to life and livelihood, the Supreme Court developed broad based guidelines for employers. The mandatory guidelines were aimed towards resolution and prevention of sexual harassment. These guidelines brought in their purview all employers in organized and unorganized sectors by holding them responsible for providing safe work environment for women. The Vishaka guidelines apply to all women whether students, working part time or full time, on contract or in voluntary/honorary capacity. The guidelines include acts like Physical contact and advances, Showing pornography, a demand or request for sexual favours. Any other unwelcome physical, verbal/non-verbal such as whistling, obscene jokes, comments about physical appearances, threats, innuendos, gender based derogatory remarks, etc. It also provided for the formation of a Complaint Committee by the employers, which shall be headed by a woman employee and not less than half of its members would be women. All complaints of sexual harassment by any woman employee would be directed to this committee. The committee would advise the victim on further course of action and recommend to the management the course of action against the person accused of harassment. It also levied an obligation on the employer to make an express prohibition of sexual harassment in any form and make the employees aware of the implications through in house communication system / posters / meetings. However, despite the guidelines, women continued to be harassed in the workplace because the Vishaka Guidelines were being breached in both substance and spirit by state functionaries who harass women workers via legal and extra legal means, making them suffer and by insulting their dignity. In Medha Kotwal Lele v Union of India, the Court stated that the Vishaka Guidelines had to be implemented in form, substance and spirit in order to help bring gender parity by ensuring women can work with dignity, decency and due respect. It noted that the Vishaka Guidelines require both employers and other responsible persons or institutions to observe them and to help prevent sexual harassment of women. The Court held that a number of states were falling short in this regard. Recently, the issue of sexual harassment of women at the workplace assumed prominence with serious allegations being made against a former Supreme Court judge, whose court pronounced verdict on huge scams, and the editor of a magazine with truth and exposure as its masthead. In the case of the former, a court-appointed committee found that the complainants statement prima facie

Management (McDonald's) Essay Example | Topics and Well Written Essays - 1250 words

Management (McDonald's) - Essay Example This was however not ethically rosy. The local business community was concerned that the aggression of the McDonald's franchise was anticompetitive and was also not auguring well with other workers in Brazil. There quick integration was considered unethical by preemption of competitors. This was formulated from their high rents that McDonald was levying from the local restaurants. Thus McDonald ended up in court for double rate rental fees factor on sales as compared to the US mother country scenario which is only 8.5%. Jordan (2000, p. A23); Korten, (2001, p. 419 -449). On the side of the unsatisfied employees, there was gripe about their reduced hours of work and shifts to evade paying overtime. The Ministry of Labor in Sao Paulo was mandated to investigate these claims that the employees claimed prevented them from working longer to earn more overtime. The global practice of McDonald is however shift based during peak hours and to achieve efficiency, this strategy was deployed to minimized work hours to up to 8 hours a week. Due to lack of strong laws, McDonald got away with these allegations and is continuing with the practice up 30 years to date. McDonald senior management claims that this is what has helped them to survive the high inflation in the Brazilian fast food market and justify by the peril of other fast food companies in the past. Jordan (2000, p. A23); Burt (1983, p. 419-420); Korten, (2001, p. 419 -449). McDonalds's Stakeholders' map by use of Sethi's Dimensions on Corporate Social Performance Sethi (1975, p. 58 -64) McDonald has a network of stakeholder as shown in the diagram above. They have owners and investors who earn share after every financial period. They have banks that have lent them money to carry out their aggressive financial expansions. They belong to various trade associations that are based in the respective regions of investment. The media companies help them in the advertisements everywhere as well as in their publicity campaigns. The transport companies that they partner with help them in the JIT deliveries. They have a range of supplies in the cereals, poultry, meat, vegetable, ice cream ingredients and other food and drink soft products. They have recycling companies that help them on the collected packaging and wraps to avoid pollution. They have customers from children, youth, men and women. There is pressure group such as the case in Brazil that felt the Macdonald was preempting the potential competitors. Naylor (2004, PPT. 5.3); Sethi, (1975, p. 58-64). McDonald also has got trade unions who sued them like in the case at Brazil for 'under employment.' They have millions of employees World wide. The European Union has also been stepping up regulations to the McDonald in relation to some trendy health concerns about some of their foods. The governments are related to them in the provision of business environment and tax collection. The local governments have been allowing them to set specific number of store while regulating competition. The business community is mainly composed of potential fast food restaurants who would like to see a level playing field of investment. The legal system is there to ensure that McDonald adheres to the standing law and order. Naylor (2004, PPT.

French Politics and Public Policy Case Study Example | Topics and Well Written Essays - 3000 words

French Politics and Public Policy - Case Study Example An examination of the theoretical and ideological apparatuses that precipitated this political shift along with a presentation of cultural and political events that led to a realignment of political strategies of the two parties will be followed by an inquiry into the organizational and leadership practices and beliefs of the two groups. The subsequent analysis of the ebb and flow of the respective fortunes of the PS and PCF should reveal that the Political Left in France has operated under a "Coalition as Rivalry"2 paradigm to the ultimate benefit of the PS and the seemingly irrecoverable detriment of the PCF. Forming out of the Section Francaise de I'lnternationale Ouvriere (SFIO) in 1905, the Socialist Party was cobbled together with an uneasy mix of Marxists, members of worker's parties, revolutionaries and reformists.3 The uneasiness of this arrangement eventually led to a splintering of the "feeble" alliance and at the 1920 Congress of Tour, what was to become the PCF was formed.4 The rather hard ideological line of the PCF illustrated by the slogan, "sovietization outrance" is indicative of the affiliation that French Communists had at the time with Soviet Politburo.5 The Socialists and Communists did briefly come together in an unofficial capacity, along with the radicals in a mid-1930's movement known as the Popular Front. That coalition was interrupted by WWII. After WWII, much of the left was united against Gaullism though nevertheless splintered over the issue of Algerian Independence. The start of the Fifth Republic saw perpetuation of the orthodox commitments of the Communist Party in France despite growing dissention among the ranks in the European left. These parties, including ones in Britain, Italy, and Hungary were experiencing a mass exodus of party faithful and a philosophical crisis of faith. The PCF however remained nominally loyal to their Leninist-Stalinist roots, exemplified by their indignation and recrimination of the "Khrushchev Thaw."6 The SFIO, beginning at the end of the Fourth Republic and continuing into the Fifth Republic, struggled to define itself ideologically between centrist factions and the committed PCF, and as such saw a steady decline through the 1950s and 1960s.7 Despite attempts by SFIO to form alliances and create coalitions with the Radicals and remaining non-Communist remnants of the Popular Front, 1969 saw electoral disaster when Gaston Defferre, the newly formed PS candidate for president received less than 5% of the electoral vote.8 The French Left overall suffered losses in the National Assembly throughout the first two post-war decades, representing 60% of the vote in 1945 to just under 40% in 1968. Figure 19 The primary issue for the Left and specifically for the Communists was motivating its constituents in the economically and politically stable milieu of Gaullist France.10 As one commentator described it, "What is certain is that the France of 1968 does not seem able to give itself the luxury of a political

China in the 20th century Essay Example | Topics and Well Written Essays - 2500 words

China in the 20th century - Essay Example Twentieth century has been the period of great massive changes for China. This has been a period of revolution with changes all round including governments, economy, political and cultural. Twentieth century China is an epitome of great sociopolitical changes This has been a period of revolution with changes all round including governments, economy, political, social and cultural. Twentieth century China is an epitome of great sociopolitical changes (Schoppa). This changing face of China has its effects on the economic and political future of China. This paper aims at exploring and critically analyzing the three systematic challenges the current leadership is facing namely the challenge of fragile political institutions and structures, growing strength of societal changes and stability and sustainability of economic, social and political progress. This paper will analyze the effectiveness and efficacy of the reform programs initiated by Chinese government. It aims an in-depth study o f the hurdles the economic reforms are challenged with and the weaknesses of the political system along with the predictions of the future. A brief history of China in Twentieth Century China was one of the most advanced and politically powerful country of the world, with its long Chinese history and rich Chinese civilization at the beginning of the twentieth century. Even at that time too it was the most populous and politically unified country with very advanced agriculture. However when Europeans landed on this region China was stuck in its old traditions with no industrialization. The Chinese traditional government began to fail in the early years of the twentieth century and Western Nations were fighting over as much control as possible. The resentment of this foreign influence by the Chinese people was revealed in Boxer rebellion. The Chinese people replaced their imperial system with Chinese republic led by Sun Yat-sen in 1911. The battle with imperial forces and republican f orces of Sun continued for some time. With the outbreak of First World War china found itself providing laborers for alleged mines and factories. While the internal battle of power in china continued weakening it even further Japan capitalized on the situation. By the end of 1939 Japan’s full blown aggression against China yielded them control over most of the east coast of China. First half of the twentieth century for china mostly meant power struggle, high inflation and economic strife. In 1949 under the leadership of Mao Zedong peoples’ Republic of China was established. The republic of China meant great proletarian cultural reforms. A five year plan which included cultural reform, social reforms, land reforms and economic planning was developed and implemented. China formed a thirty year alliance with Russia against Japan and its allies. It laid the roots of communism in China. Most of the Western world did not establish diplomatic ties with Communist China until 1971. Mao Zedong and Zhou Enlai remained China’s leaders until 1976 who transformed China with many of their reforms. With their death power struggle again continued in China resulting in famous incidents like Tiananmen Square. Deng and Zhao Ziyang brought younger generation into power. They implemented policies for modernization of four major sectors namely agriculture, industry, defense and science and technology. (Phill) Future economy of China is the most talked about topic these days. Is this economic growth sustainable? Different aspects of social, political and economic pressures on China along with its weak political structure are the concern of most of the Western world The Institutional Dynamics of China’s Transformation Institutions provide the basic and

The Ritz Carlton Hotel Company In Jamaica Tourism Essay

The Ritz Carlton Hotel Company In Jamaica Tourism Essay Introduction Executive Summary: Ritz Carlton was founded by Mr. Cesar Ritz who initially worked in finest Hotels and restaurants in Paris. He owned grand Hotel Ritz and within one year he expanded wings in London and opened Hotel Carlton which became Ritz Carlton Hotel Company. He believed in excellent personalized services which satisfied the discerning guest. Ritz Carlton expanded to North America and ownership changed during 1983 to Johnson Company. During 1983 1987 Ritz Carlton expanded domestically and internationally under new ownership.  [i]   During 1997 Marriott International purchased Ritz Carlton and by 2000 it became primarily a management company operating 38 Hotels and resorts worldwide with minority stake in 10 properties and outright ownership of 3 hotels. The company used to obtain management contracts for new hotels and resorts around the world. Over the years hotel conglomerate won acclaimed for its services and had been awarded Best Hotel in Asia Pacific in the eight Business Traveler Asia / Pacific magazine Travel Awards Subscribe Survey and for two consecutive years Best Business Hotel in Malaysia. The Ritz Carlton Hotel Company for the first time now wants to open a hotel in historic Foggy Bottom district of Washington D C in Multi Use facility complex owned by Millennium Partners. The Hospitality Complex is 162 Luxury Condominiums, sports club, splash Spa, three restaurant, and 40,000 square feet of street -level restaurants and retail shops and 300-room hotel. Millennium partners founded in 1990 that set up high end luxury apartments and Lincoln square four building complex in New York was their first project and exhibited their future intensions. Millennium partners ended up in hotel business. In this case study Essence of Ritz-Carlton experience, the Ritz-Carlton selling, how the Ritz-Carlton creates Ladies and Gentlemen in only 7 days. Also McBride, Ritz-Carlton GM, to lengthen the amount of time spent on training hotel employees before hotel opening. McBride should consider a total overhaul of the hotel opening process. Products and Services Ritz-Carlton Hotel Company develops and Operates luxury hotels. Hotels are designed and identified to appeal to and suit the requirements of major customers including meeting event planners, Business travelers and leisure travelers. Ritz- Carlton set out to open any new hotel Ritz-Carlton including detailed analysis of site selection, new product and service development and feasibility study. The detailed analysis also includes target customers, their needs and expectations. The each hotel customized to meet local market demand. Innovation through make use of latest technology for enhancing customer satisfaction level Link restaurant services through internet KobaltExpress.com. It allows customers to decide menus ahead of time and also select the choice of table. Differential aesthetic look and best quality interior was few of the additional features. Core Values Business Model Following are the core values and Business model exist at Ritz Carlton: Core values: Trust, honesty, integrity and commitment. A great emphasizing on human resources, believes it important and biggest assets Foster work environment to fulfill individual aspirations Focus on Service but not sales Guest greets at Airport with mimosas and discount coupons on a silver tray Airport check in concierge Techno savvy to ensure customers needs satisfied Event Planners Ritz -Carlton managed properties for Millennium partners who were one of several hotel owners. Ritz Carlton charged management fees of 3% of total revenue besides wholly owned luxury hotels around the world. The customer segment was Independent travelers and Meeting Event planners. The key success indicators of hotel business were Average Daily Rate and Revenue per Available Room. Independent travelers were influenced through special services like providing discounting coupons at airports, created hotel room at airport and also introduced Technology Butler. The specialized services increased customer convenience and outpaced the competition. The nature of services is perishable and individual travelers are aiding in profitability. The event business / meeting business are growing and desirable for the sustainable profitability. The management contracts tend to meet needs of owners and operators. Quality at Ritz Carlton: Ritz Carlton has a great emphasizing on human resources. Robust HRM practices envisage right people for the right job and inducted to become perfect lady and gentleman. The total quality management philosophy began to permeate the organization. Company focused on new activities and measures including quality standards, continuous improvements for delivering better service quality. New programs designed to meet customer specific need and service quality indicators. The Quality policy believes in Exceeding Standards. Warm and sincere greeting, anticipation and compliances of guest needs and warm good bye are key service steps. Human resources at Ritz Carlton: Human resources is critical element in the process for understanding of the service to be delivered and priorities in doing so, are aligned closely with customers expectations and marketing communications by the organization. For managers, the service climate needs to support and reward employees in their efforts to deliver the service product reliably at the promised standard. The value creation for customer If the customer perceives quality of the service to be higher than the cost incurred, the customer receives value. The greater the difference between the quality of service and the cost, greater will be the satisfaction or dissatisfaction. Ritz Carlton turnover rate was 20% compared to hotel industry average rate of 100%. This exhibits how Ritz Carlton cares about their employees and viewed their employees as one of the important and biggest assets and has passion for the people. Ritz Carlton nurtured and maximizes talent of each individual. Through the extensive formal and informal training employee were prepared to meet current obligations and also higher responsibilities in future. Employees were also trained to meet futuristic obligations and encouraged to cross train and learn about many different aspects. Performance was not only criteria but also managed by the employees themselves. Employees monitoring their own performance and recognized for outstanding work. Staffing: To minimize failure in delivering services, key HRM practices like employee recruitment, selection and training focused and implemented. People having aptitude, talent and attitude to serve people, training schedule made sure to shape out staff for delivering exceptional services. The key of maintaining exceptional service standards was to keep high morale and motivation of each employee. Various tools were used to attract applicants for the various positions include visiting competitors restaurants, advertisement in news papers and visiting hospitality schools. Ritz Carlton job fair was organized for mass recruitment. Aspirants treated well including convenient reaching to destination of job fair, offering snacks and beverages, make them aware about organization. Service Oriented Approach of Ritz-Carlton The customer service oriented approach has three elements: For whom services and products created who will deliver and how will be delivered. Customer Value Customer relationships and customer loyalty Different communication and pricing strategies Assessment of customer satisfaction and complaints Making customer value more tangible People Role of employees in value creation Nature of competencies required to deliver services Empowerment of employees Reduction of stress Operations and Technology Designing processes to create value Design and location of facilities Role of technology Capacity management The Ritz Carlton having different value and philosophy in business which includes and they operate The Credo, The Motto, The Three Steps of Service, Service Values, the 6th Diamond the Employee Promise. The company is engage in the services oriented which have the unique characteristics for providing the services in order to meet the expectation of the customer. Some of the highlights have been captured depicted below:- Excellence in service not in Selling The Ritz-Carlton Philosophy states as they are not in the hotel business. The Ritz-Carlton is selling an experience, and experience that is based on excellence of service. As stated by Schulze, We are not in the hotel business. The hotel business is about selling rooms, selling food, selling the bar. We do those things incidentally, but our business is service. We charge for service. Our commitment to our customers is excellence in service. Their commitment to customers is excellence in service. Service is their profession. The total service oriented approach. The Credo The Ritz-Carlton Hotel is a place where the genuine care and comfort of guests is the highest mission. Pledge to provide the finest personal service and facilities for guests who will always enjoy a warm, relaxed, yet refined ambience. The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfils even the unexpressed wishes and needs of guests. Motto At The Ritz-Carlton Hotel Company, L.L.C., We are Ladies and Gentlemen serving Ladies and Gentlemen. This motto exemplifies the anticipatory service provided by all staff members. Motto of the company, Employee commitment, The credo, employee promises and twenty basics are gold standards and success mantras. Gold standards reinforced on daily basis in order to build the habits of employees to deliver the highest level of services The three steps of service,- A warm and sincere greeting. Use the guests name. Anticipation and fulfillment of each guests needs Fond farewell give a warm good-bye and use the guests name. Service Values: Employees feel proud To Be Ritz-Carlton as they have opportunity to do following which gives them job satisfaction. The Ritz Carlton is known for service excellence and follow following principals to provide excellent service to their customers.. 1. Employee satisfaction. 2. Leadership involvement. 3. Determination, commitment, and accountability. 4. Attend to voice of the customers. 5. Two-way communication. 6. Freedom to act. 7. Employees as ambassadors. 8. Adapt service recovery model (L.A.S.T.: Listen, Apologize, Solve, and Thank You.) 9. Anticipate needs. 10. Scripting to convey the right message  [ii]   The 6th Diamond is Mystique, Emotional Engagement Functional , these all cared by Ritz- Carlton and known 6th Diamond. Employee Promises At The Ritz-Carlton Ladies and Gentlemen are the most important resource in service commitment to guests. By applying the principles of trust, honesty, respect, integrity and commitment, they nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and The Ritz-Carlton Mystique is strengthened.  [iii]   Creating Service Oriented culture through orientation Servitisation approach means bundling goods services and makes a integrated package. This approach more focus on associated services than product Four steps in creating servitisation approach:- Knowing your customers Organizing service delivery systems Making sure employees have appropriate skills Employing technology A services discipline is defined by the following main features: The benefits it offers to customers The need to integrate, manage and deliver processes The importance of establishing and maintaining relationships The Ritz-Carlton As a premium hotel whose utmost mission is to provide genuine care and comfort to guests, The Ritz-Carlton pledges to provide the finest personal service and facilities to the guests who will always enjoy a warm, relaxed yet refined ambience.And this objective can only be fulfilled by satisfied and engaged employees. The three goals of Ritz are financial results, customer satisfaction and employee satisfaction. These goals are not exclusive from each other. They are very closely interrelated. Without satisfied and engaged employees, there is no way to achieve excellent financial results and guest satisfaction. To ensure such high service standards, Management team look for people who will fit the existing culture and see the following qualities in the people. People who share the same values and purpose. People who care for and respect others. People who smile naturally. People who seek a long term relationship. People who have talent for the job Process of Ritz to create Ladies and Gentlemen in only 7 days The seven days countdown was formulated for hotel opening process which was refined during in the process of last several years , this was the new employees first encounter with hotel, which started exactly seven days before the grand opening of the hotel. The first two (2) days were devoted to orienting employees to the company culture and values. The next five days were devoted to more skills training and trial runs of service delivery. To ensure that employees are get aligned with organization mission and core values. Trainers from 23 nationalities The orientation process is slow and thorough, and ensures that the employees are aligned with the organizations mission and a great deal of focus is kept on the conveying the values of the organization. The trainers for the orientation program are gathered from 23 different countries, all considered the best of the best in their role within the organization. These trainers are responsible for ensuring that each employee is at the required level or standard in their specific job function at the hotel. Schulze addresses the new team by stating, You are not servants. We are not servants. Our profession is service. We are ladies and gentleman. We are ladies and gentleman and should be respected as such. He conveys a message of unity, a message of equality and team work during his address, and he again insists that We are ladies and gentleman serving ladies and gentleman, as per the Ritz Carlton motto. The Ritz-Carlton employed the Gold Standards to ensure this message was communicated effectively to all employees; the Gold Standard included The Credo, The Three Steps of Service, The Motto, The Employee Promise and the Twenty Basics to ensure employees were focused on the organizations values. Through continuous communication and brain storming session and directives from top to down level and intensive training, skill development and an aligned HRM strategy, within 7 days the Ritz-Carlton managed to create ladies and gentleman out of their employees. The steps for making Ladies and Gentleman Training and daily line-up: During the first two days employees were aware, trained and dipped into the culture and values of the organization and remaining five days devoted to specific skill training and trial runs of service delivery ensuring everything perfect and meeting service standards. The orientation process ensures aligns the worker with the mission of company and ensured service philosophy ingrained in all its employees, they ingrained the message that all employees are in the service business and not the hotel business. The executive team and Human Resources explain The Ritz-Carlton Credo, Employee Promise, and 12 Service Values. After that, they will receive 30 days of training from a certified trainer from the department. On Day 21, new employees are asked to give the management feedback on how they can improve their training program for future training and recertification. In addition, every employee gets a minimum of 130 hours of training every year, which spans training for his or her department, company culture, and language and computer skills. Day 365 is recognition of one year of loyal service and is an opportunity to reinforce the hotels culture. Every employee will also go through annual recertification after they pass written tests, role-play and interviews on culture and skill. Daily line-up is a daily briefing to reiterate the companys standard and convey important business messages. It takes place every morning in each department. While each department may conduct briefings differently, the message they convey is the same worldwide: they will talk about one of the 12 Service Values. Listening and communication: Communication is important and creates abundant opportunities to interact with employees beginning with the interview and continuing through monthly breakfast meetings and his daily rounds of the hotel: Human Resources also holds a monthly feedback session with randomly selected employees for 1 to 1.5 hours to discuss their concerns. Overall, every employee has one opportunity every year to speak with the General Manager or HR Director in private. In addition, the hotel conducts annual employee satisfaction surveys, and on an ongoing basis, collects opinions on employee issues and posts them in public areas identifying those responsible for solving them. The executive team then notes the number of issues solved and measures the satisfaction of the employees. Empowerment and continuous improvement: Employees are also encouraged to be innovative and creative when it comes to improving their jobs. Money is not the key motivator; employees are rewarded for improving the goals measured by guest satisfaction, financial performance and employee satisfaction at year-end. Employees are rewarded and recognized for their outstanding customer service.  [iv]   Information support: Through their numerous interactions with guests throughout their stay like check in, room service, and housekeeping, employees continuously record guest preferences and needs in Guest Preference Forms. Every night, such preferences and needs are entered into The Ritz-Carltons worldwide database Project Mystique, so whenever guests make a reservation at a Ritz-Carlton hotel, their needs and preferences are known and taken care of. Reward and recognition: At The Portman Ritz-Carlton, employees are recognized and rewarded both financially and non-financially. Mark DeCocinis believes if you want your people to be the best, you must pay them top market salaries. While money is not the key motivator, employees are rewarded for improving the goals measured by guest satisfaction, financial performance and employee satisfaction at year end. Employees are rewarded and recognized for their outstanding customer service. Every quarter, a Five-Star Employee Award is granted; with the winner receiving a five-night stay for two at a Ritz-Carlton anywhere in the world, along with round-trip tickets for two and US$500 allowance. At Ritz -Carlton human resources are very well planned they treat with hospitality. As per their President who says you are not servant. We are not servant. Our profession is service. We are ladies and gentleman, just as the guests are whom we respect as ladies and gentleman. If you impart such culture be sure you will create ladies and gentle to serve. Give the respect take the respect, which costs nothing only wins, the heart of the customer who is taking the service will have regards for the service provider. Employee orientation schedule Employee orientation is key part of the training and development process which introduces employees to the jobs, colleagues and organization. Researchers have found that formal orientation can achieve significant cost savings by reducing anxiety of new employees, fostering positive attitudes, job satisfaction and sense of commitment at the start of the employment relationship. The 7 day countdown was a Hallmark of Ritz Carltons well defined hotel opening process which synchronized all steps leading to the opening of a new hotel.  It was Ritz Carltons orientation process aimed at aligning the employee with the vision and mission of the organization. The 7 day orientation process was standardized and ensured that Ritz Carlton has the right employees to support its vision which was Excellent Personalized Service. The seven day countdown was a worldwide best practice for the organization but in our opinion McBride should lengthen the 7 day countdown because of the following reasons: Current difficulty faced in training new hires to meet the high expectation of Ritz Carltons standards in only 7 days. An increase in the training period would help employees understand their role in achieving the key success factors and creating the The Ritz Carlton Mystique. By lengthening the 7 day countdown the service could become flawless which in turn could help translate the 5% dissatisfied customers to satisfied customers. This would result in occupancy going up from 80% to 88% due to increase in satisfaction level translating to $300 million. Extending the 7 day countdown means investing in long standing excellence in areas such as employee orientation and customer oriented training resulting in increased customer engagement and satisfaction. Research on guest-spending patterns indicates that a four percent increase in customer engagement company-wide would generate an extra $40 million in incremental revenue. Employees morale is boosted as they are protected from feeling overwhelmed. A longer employee engagement would also mean further decrease in the annual turnover which stood at 18%. Adults by virtue of having lived longer accumulate greater volume, knowledge and mind-sets. It would help to have more time for the employees to o un-learn and learn new things. Continuous improvement was absolutely critical to keep the commitment to customer for excellence in service and extending the 7 day countdown would help the process. Would help thwart competition from The Four Seasons by offering flawless service which can be achieved by increasing the orientation period. Would help meet the expectations of the Millennium Partners about this hotel offering great great service which means it expected Service par excellence. Thus we believe that Ritz Carlton should therefore increase the length of the orientation to further ingrain service excellence in its new employees which will ensure higher productivity and foster competitiveness. An assessment of 7 days vs 14 days training program 50% occupancy revenue = $5,000,000 Cost of the 7 day training program = $10,00,000 (estimated) 80% occupancy revenue = $8,000,000 Cost of the 14 day training program = $20,00,000 (estimated) Benefit of the program = 3,000,000 Additional Cost = 1000,000 Return On Investment = 300% Every investment including investment for employee training associated with cost and benefit. The cost and benefit mean cost involved in training of employees, direct revenue benefit, intangible benefits. The increase / decrease training schedule also adversely / favorably impact. Ritz Carlton is well known name to the industry and known for service centric approach. Initial Occupancy may not affected by training period but message of customer care approach need to be ingrained. Local culture also affects the training schedule as behavior of individual employees need to framed up in line of the global approach. Change in hotel opening process Change is part of life. World scenario is becoming dynamic and industry is coming up with innovative products to lure customers. In order to stay ahead in competition, Ritz Carlton also need to think differently. The entire training module, customer expectancy needs overhaul of the hotel opening process. The defects need to eliminate within shortest time frame.. Additional training and development will increase the cost but it will build up confidence and set new industry bench mark. Ongoing operation is very different from the opening a new hotel. The opening hotel require two core competencies One is dealing with the development of the site. Human resource processes necessary to get the hotel up running. Ritz-Carlton regarded employees as the cornerstone of its exceptional service culture. The company understood that, as a service organization, the quality of its end product was only as good as the people providing it. Therefore it took care to see that it not only recruited the right kind of employees, but also provided them with the necessary inputs to enable them to provide exceptional service. Although Ritz-Carltons salaries were not significantly higher than those of other comparable organizations in the hospitality industry, the company was a preferred employer because of its organizational culture and the way it treated its employees. Ritz-Carltons organizational culture not only helped the company provide exemplary customer service, but also created an atmosphere where employees felt valued. It is difficult to train new hires to meet the high expectation of the Ritz Carlton service standards in only seven days, but it worked in Ritz Carlton. Training should not be longer which will not be cost effective in the short span of the time. The employees already working should be given chance to in the second opening millennium to avoid taking risk at the opening itself. Recruitment should be done for the Ritz Carlton not for the millennium because the employee can be transferred as per the requirement. The employees of the Millennium partners can be taken for the opening, as the partners employees will feel proud to work jointly as a team. This will give opportunity to the partners employee who knows the brand fame of the Ritz Carlton by giving the Ritz Carlton basics. Ritz-Carlton management takes the following four steps to ensure that employees maintain the companys high standards for quality and service Excellence, as articulated in the Gold Standards: (i) rigorous employee selection process, (ii) employee orientation, (iii) employee training certification, and (iv) continuous coaching. Conclusion: The service industry is becoming more competitive. Global aspirations and technological innovations are challenges for the industry. Customers are loyal to the services rather than company. The services need to revisit and provide latest offers. Worlds best organizations believe in beating their own standards and developing innovating products to serve and win customer hearts. 100 % employee pride Joy, Zero customer difficulty and 100% customer loyalty are performance criteria of performance excellence set by Ritz Carlton Hotels. The road map created for performance excellence through strategic planning, leadership, Human resources, Processes Systems, customer focus, information analysis finally business results. Employees groomed and equipped to exceed (Not meet) customer requirements. Regular updating training needs, deliverance evaluation, PDCA (Plan, Do Check, Act) and Z- back approach; unlearning learning approach aided in meeting industry challenges.

Botany :: essays research papers

Botany   Ã‚  Ã‚  Ã‚  Ã‚  Choosing a career in botany ensures a person a wide choice of career opportunities, a fair salary, and an exciting life. If you prepare yourself with a good education and a positive attitude, you’ll be well on your way to becoming a successful botanist.   Ã‚  Ã‚  Ã‚  Ã‚  Anyone can find enjoyment and fulfillment in a career field as fun and beneficial to others as botany. If you like nature and being outdoors, you might enjoy a career as an ecologist, taxonomist, conservationist, forester, or even a plant explorer. With a job in one of these fields, you might find yourself doing exciting traveling to all types of new and beautiful places. If you take well to mathematics, maybe you should look into a career in biophysics, developmental botany, genetics, modeling, or systems ecology. If chemistry is more your thing, you should enjoy working as a plant physiologist, plant biochemist, molecular biologist, or chemotaxonomist. If you like designs and microscopy, you would probably find plant structure interesting. If microscopic organisms appeal to you, you should look into microbiology, phycology, or mycology. If you are artistic, ornamental horticulture and landscape design might be right up your alley. If you worry about feeding the hungry, you should study plant pathology or plant breeding. At some larger universities, you can even study specific types of botany, each with its own department. These departments include argonomy (field crops), microbiology (microbes like bacteria and fungi), horticulture (fruits, ornamentals, and veggies), and plant pathology (diseases pertaining to plants). If you are a people person, you might even be interested in teaching botany or providing public service.   Ã‚  Ã‚  Ã‚  Ã‚  After hearing the endless list of career opportunities, you have probably found one that appeals to you. But how should you prepare for your new career in the wonderful world of botany? Well, first you should keep in mind that four years of college and a Bachelor’s degree are the bare essentials for most of the careers aforementioned. If you have these requirements, careers as laboratory technicians or technical assistants in education, industry, government, museums, parks and botanical gardens are all readily available. However, there are great deals of other positions where a Master’s or Doctor’s degree is essential. For most teaching and research positions in universities and colleges, a Ph.D. is vital. For those of you still in high school, its never too early to plan ahead. When selecting your courses be sure to include college preparatory classes including English, mathematics, foreign language, physics, chemistry, biology, social studie s and humanities.

Response to an Example of Communication Essay

Based on the true story of Leigh Anne and Sean Tuohy who take in a homeless teenage African-American boy named Michael. Michael has no idea who his father is and his mother is a drug addict. Michael hasn’t had a proper education and few skills to help him learn. Leigh Anne takes charge however, ensuring that the Michael has every opportunity to succeed. When he expresses an interest in football, she goes out of her way to help him, including giving the coach a few ideas on how best to use Michael’s skills. They not only provide him with a loving home, but hire a tutor to help him improve his grades to the point where he would qualify for an NCAA Division I athletic scholarship. Michael Oher is just 17 years old an extremely large physically growing up in in Memphis. He no longer lives with his drug addicted mother, but is in foster care, when he isn’t running away to sleep wherever else he can find. Out of circumstances including Coach Cotton’s belief that he would be an asset to the school’s football program based solely on his size and seeing him move, Michael is accepted into Wingate Christian School which is an exclusive private school, despite his disappointing 0. 6 GPA. After Michael starts attending classes at Wingate, most of his teachers believe he is unteachable, except his science teacher, Mrs Boswell, who begins to understand that he learns in a different way. Believing he is indeed homeless, rich white woman Leigh Anne Tuohy the mother of Wingate students, Collins Tuohy and S. J. Tuohy, and wife to Sean Tuohy, who is a franchise owner of several Taco Bells, she invites Michael to stay in the Tuohy’s home for the night. But that one night slowly extends itself as the Tuohy family grow to care for Michael as he does for them. Part of that emotional investment for Leigh Anne is fully understanding Michael as a person so that he can fulfil his potential as a human being, which includes giving him opportunities such as what Coach Cotton initially saw in Michael as a potential left tackle in football. Some problems include Michael’s poor academic standing which may stop him from participating in extracurricular activities at the school, his learning disability which may extend to other aspects of his life beyond his schooling, whether he actually can play football, and authorities questioning Leigh Anne and all the Tuohy’s motivations in inviting Michael into their home and family. Michael eventually gets his grades, with help from the tutor and is allowed to participate in training for the football team. As Michael starts to train with the football team he starts to learn the game of football, he first training session doesn’t go as planned. As Leigh Anne is watching Michael she sees him struggling to pick up the game, so she decides to go over and have a talk to him. She explains to Michael that the football team is like the Tuohy family and that you would do anything to protect them, the whole team is stunned watching Leigh Anne give this talk. Michael then starts to show signs of his potential as to the coach’s delight. This scene in the movie shows how much Michael has grown to love the Tuohy and that he would do anything to protect them, Leigh Anne plays a big part in Michaels life and this is just another thing she has done to help him succeed. The In the film there are many different techniques in terms of camera angles and camera shots. Camera shots are used to demonstrate different aspects of settings and themes. Camera angles are used to position the viewer so they can understand the relationship between characters. The mid shot is used at the start of the film as they show Michael walking down a path in his neighbourhood. There are children among him having fun playing, whilst Michael is walking with a sad facial expression. This sets the mood for the viewer getting them emotionally attached straight away. There is a close up shot of Michael when he is informed of his father’s death, the mood is very sad and so is the expression on Michaels face, but throughout the whole movie Michael doesn’t show much emotion besides having a sad facial expression. You can tell the mood has changed because of the music as well, the camera slowly moves towards Michael’s face giving the audience sense of sadness making them emotional as well.

Baby Boomers

Baby Boomers No generational group is quite like that of the Baby Boomers. Seventy- eight million people belong to this unique, history-making bunch. To better understand how the Baby Boomers have impacted society, it is necessary to explore the defining events and moments, in addition to the distinct characteristics, that have set them apart from the rest.Baby Boomers have learned to persevere through struggle. Born in the prosperous post World War II period, this group has faced many obstacles on its own. With the passing of the G.I. Bill in 1944, record numbers of Baby Boomers were able to attend college and earn a degree. Many were impacted by the Vietnam War and draft protests (Wikipedia). In the midst of the war on foreign soil, Baby Boomers ignited reform and social change back home. They were the activists in both the monumental Civil Rights Movement as well as the Women's Liberation Movement (Hanks).English: The Dr. Martin Luther King Jr. Library in...These formative years for the group were also shaped by the assassinations of President John F. Kennedy and Dr. Martin Luther King, Jr. Many of the Baby Boomers witnessed the unfolding of various political scandals, most notably Watergate; this challenged their views on political leadership.Baby Boomers, born between 1946 and 1964, have used their past experiences to make a lasting impression on society. This generational group forms the most populous group and is usually divided into two groups. The Younger Boomers, aged 42-50, and Older Boomers, aged 52-60. Baby Boomers are leaders at heart. Whether it be in the political, academic, industrial, or cultural spectrum, this generational group commands respect (Wikipedia). Many high-profile people such as President George W. Bush, Steven Spielberg, and Bill Gates are among the Baby Boomer generation.Baby Boomers have a zest for life and do not mind taking full advantage...

Hamlet - Character Analysis and Relationships

Hamlet - Character Analysis and Relationships Hamlet is the melancholy Prince of Denmark and grieving son to the recently deceased King. Thanks to Shakespeare’s skillful and psychologically-astute characterization, Hamlet is now considered to be the greatest dramatic character ever created. Hamlets Grief From our very first encounter with Hamlet, he is consumed by grief and obsessed by death. Although he is dressed in black to signify his mourning, his emotions run deeper than his appearance or words can convey. In Act 1, Scene 2, he says to his mother: ‘Tis not alone my inky cloak, good-mother,Nor customary suits of solemn black ...Together with all forms, moods, shows of griefThat can denote me truly. These indeed ‘seem’,For they are actions that a man might play;But I have that within which passeth show –These but the trappings and the suits of woe. The depth of Hamlet’s emotional turmoil can be measured against the high spirits displayed by the rest of the court. Hamlet is pained to think that everyone has managed to forget his father so quickly – especially his mother, Gertrude. Within a month of her husband’s death, Gertrude has married her brother-in-law. Hamlet cannot comprehend his mother’s actions and considers them to be an act of treachery. Hamlet and Claudius Hamlet idealizes his father in death and describes him as â€Å"so excellent a king† in his â€Å"O that this too too solid flesh would melt† speech in Act 1, Scene 2. It is, therefore, impossible for the new king, Claudius, to live up to Hamlet’s expectations. In the same scene, he pleads with Hamlet to think upon him as a father – an idea that furthers Hamlet’s contempt: We pray you to throw to earthThis unprevailing woe, and think of usAs of a father When the ghost reveals that Claudius killed the king to take the throne, Hamlet vows to avenge his father’s murder. However, Hamlet is emotionally disorientated and finds it difficult to take action. He cannot balance his overwhelming hatred for Claudius, his all-encompassing grief and the evil required to carry out his revenge. Hamlet’s desperate philosophizing leads him into a moral paradox: that he must commit murder to avenge murder. Hamlet’s act of revenge is inevitably delayed amid his emotional turmoil. Hamlet After Exile We see a different Hamlet return from exile in Act 5: his emotional turmoil has been replaced by perspective, and his anxiety replaced by cool rationality. By the final scene, Hamlet has come to the realization that killing Claudius is his destiny: Theres a divinity that shapes our ends,Rough-hew them how we will. Perhaps Hamlet’s new-found confidence in fate is little more than a form of self-justification; a way to rationally and morally distance himself from the murder he is about to commit. It is the complexity of Hamlet’s characterization that has made him so enduring. Today, it is difficult to appreciate how revolutionary Shakespeare’s approach to Hamlet was because his contemporaries were still penning two-dimensional characters. Hamlet’s psychological subtlety emerged in a time before the concept of psychology had been invented – a truly remarkable feat.

The Government Policy and the Fast Food Stores Research Paper

The Government Policy and the Fast Food Stores - Research Paper Example Food served in a fast food restaurant usually cater to what may be regarded as â€Å"meat-sweet-diet† that is often from a limited menu. Almost all foodstuffs offered in fast food restaurants are cooked in advance and kept. Some of such foods are packed in readiness for order and are usually made ready for take away although, seats may be provided for customers who intend to take or eat their food within the premise. The fast food restaurants are part of chain of restaurants or franchise operation that supply standardized ingredients or partially prepared or made foodstuffs and supply to other restaurants through managed and controlled supply chain. The United States citizens have raised concern on the increasing health problems have a result of fast food and junk food offered by the fast food restaurants. The government should not regard fast food and junk foods as the leading cause of some health problems in America especially when dealing with obesity but rather the governm ent should enlighten citizens that such health problems may be due to their own contribution, as well as due to the combination of environmental factors and genetics. Despite the increasing media concern and coverage on obesity and overweight and the health problems that are associated with these two health problems, the citizens are not yet working the real cause. The obesity in the United States is a recent phenomenon, and yet the fast food restaurant started operating as long as 1912 (Christopher 111). However, the public are still forming their opinions of what might be the cause of such ill health problems. Some of The Americans are proposing that taxes should be increased on sugary of snacks with high fat content in order to reduce the escalating cases of obesity. However, this will not be the cure of obesity (Jay 270). American should wake up to the reality that junk and fast foods are just like any other foodstuffs that when consumed irresponsibly, they may lead to ill healt h or health problems like obesity. The current environment that Americans and their children are growing in is already a threat to their health. The lifestyles among the Americans have become boisterous, and nobody wants to be responsible for his or her own health. Instead of the government getting concern with the fast food and junk food, it should introduce and support exercises that are highly opposed by the current generation and their offspring (Teresa 511). Relating to the opinion of many Americans, the attitude towards fast and junk foods determines how belief and attitude affect policy changes that are in support of junk and fast foods. Most the Americans believe that junk food and fast food are the major cause of obesity. However, this may or may not be true. According to one side of argument, the concept of moral failure may be the major cause of obesity in that being obese may be a personal choice (Glanz et al. 31). Despite the fact that obesity affects an individual†™s self-reliance, it may be a true reflection of laziness, lack of self-control, and indiscipline. Therefore, obesity is due to personal irresponsibility that may be justified by discrimination within self as opposed to consumption of fast food (Nicole et al 25). The Understanding that obesity results from individual or personal contribution or lack of individual motivation may render the government policy aimed at regulating fast food

Haemoglobin plays a role in the transport of oxygen and carbon Essay

Haemoglobin plays a role in the transport of oxygen and carbon dioxide. Describe how this is accomplished at the molecular level. What happens to the relations - Essay Example rder to understand the transportation of oxygen and carbon dioxide at a molecular level, it is important to understand the structure of Hemoglobin (Figure). A heme group consists of an iron (Fe) ion (charged atom) held in a heterocyclic ring, known as a porphyrin. As seen from the figure the iron ion is the site of oxygen binding, bonds with the four nitrogens in the centre of the ring. The iron is also bound strongly to the globular protein. A sixth position can reversibly bind oxygen, completing the octahedral group of six ligands. Oxygen binds in an "end-on bent" geometry where one oxygen atom binds Fe and the other protrudes at an angle. When oxygen is not bound, a very weakly bonded water molecule fills the site, forming a distorted octahedron. Oxyhemoglobin is formed during respiration when oxygen binds to the heme component of the protein hemoglobin in red blood cells and occurs in the pulmonary capillaries near the alveoli of the lungs. The oxygen then travels through the blood stream to all the tissues and cells where it is utilized in aerobic glycolysis and in the production of ATP by the process of oxidative phosphorylation. Deoxyhemoglobin is the form of hemoglobin without the bound oxygen (Wikipedia, 2007). Bicarbonate ions react with the Hydrogen ions that are released from reduced hemoglobin and are in turn converted to water and carbon dioxide. For this reaction to occur an enzyme called Carbonic Anhydrase is required as a catalyst. The end product of the reaction is water and carbon dioxide which are then exhaled.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   HCO3-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   +  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H+  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ----->   Ã‚  Ã‚  Ã‚  Ã‚   H2CO3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ----->  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   CO2  (exhaled)  Ã‚  Ã‚  Ã‚  Ã‚  +  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   H2O (exhaled) To put it in simple terms hemoglobin can bind oxygen and carbon dioxide. The amount of oxygen bound to

International Market Entry and Development Essay - 2

International Market Entry and Development - Essay Example The purpose of this essay is to analyze foreign marketplaces and the strategies that must be used to penetrate US, China and other's markets. The competitive landscape has changed and the United States has to keep up with the changes worldwide. Currently the top exporter in the world is the emerging economy of China, while the U.S. is the 4th highest exporter and the top importer worldwide. Due to the amazing growth of many emerging economies companies must target these foreign nations to achieve further growth in the long term. One of the best ways to establish a strong market presence described in the essay is through the utilization of a branding strategy. A branding strategy has many benefits including the ability to charge a premium price for products and services. A company in the apparel industry that has used a branding strategy to successfully penetrate many nations worldwide is Urban Outfitters. The use of a branding strategy helps companies build up a reputation among cust omers that leaves a lasting impression on the buyers. The use of marketing is also described by the researcher and is critical to create a branding strategy. The reseacher mentiones that the top fast food restaurant in the world, McDonald’s, spends every year a $1 billion in marketing expenses to continue its branding strategy. Companies that are able to establish a brand value have a better chance to succeed in international markets. The branding strategy can be as effective in the international markets as in the domestic marketplace.

A Comparison of UK Parliament and US Congress Essay Example for Free

A Comparison of UK Parliament and US Congress Essay A congress and a parliament seem to be very similar things the legislative branches of the majority of the worlds democracies which are filled with popularly elected men and women who come together to decide the legislative issues of their home nation. However, despite the initial impression of sameness, the two are very different in two key areas: What is the constitution of them and what are their functions. This assay will discribe them setting examples of the United States and the United Kngdom. And through this assay, we will learn more about Parliament and Congress especially the US Parliament and British Congress. â…  . Similarities between Parliament and Congress As Political systems of capitalist countries, both Parliament and Congress are the highest legislative branch of their country and exert the highest legislative authority. The legislative process of the US Parliament and British Congress both include three procedures: propose the bill, deliberate the bill and turn into law. In addition, both the US Parliament and British Congress exert supervisory authority. They control the politics and woks of their governments to ensure the governments can service themselves better and more effectively. Both the US Parliament and British Congress consist of two houses and most of members of the US Parliament and British Congress are produced by election. On the other hand, citizens in the country of parliament and congress elect commissaries to compose the representative bodies, participat in politics indirectly, discuss and decide on national affairs in order to reflect the exercise of state power and organizational forms of a democratic system. â… ¡. Differences between Parliament and Congress A. The Constitution 1. The Constitution of the US Parliament Parliament consists of Members of Parliament. Members are often elected , in particular, a bicameral national MPs are elected by the General Assembly of the Republic and some by appointment or special status and access to qualified members. For the patriarchate of members, the House of Lords is longer than the House of Commons. With Speaker of Parliament, as the House shall preside, control the proceedings, the administrative charge and supervision of Parliament, representing the Council. Under the House Standing Committee, there are a variety of supporting agencies as to assist the House to review the motion. The bicameral Parliament also has a full-house committees and both houses of the Consultative Committee. In modern times, all capitalist countries have parliamentary assembly in order to facilitate the political parties to strengthen parliamentary control and influence. 2. The Constitution of British Congress The highest legislative branch of United States consists of the Senate and the House of Representatives. Senator directly elected by the voters in the states, and each state has 2, implementating the principle of equal representation of states. The number of congressmen are distributed by state and by direct election, each state at least one. It is fixed number of 435 and senators must be at least 25 years old. Furthermore, members shall not serve other government functions. B. Functions of the US Parliament and British Congress 1. Legislative Authority As a rule, the procedure of a bill in United States is firstly proposed, then deliberated by the Committee, and finally considered by General Assembly. When one house gets across it, send it the other one, getting through the same procedures in turn. Bills passed by both houses will signed by the President. If the President does not veto, or he veto but re-enacted by two thirds of members of the two houses,the bill will become law. However, in United Kingdom, the legislative process includes three elements: prepare and submit the motion; consider and adopt the motion; approve the bill into law. The motion of Council consideration consists of three points: public motion, private motion and hybrid motion. Public motion could be submitted to both houses of any of the private motion and usually performed by an authorized agent of the party and hybrid motion will be delt with by a special committee. After all of these motions passing through all stages of the Houses of Parliament, then th e king present to the approval of license certificate after being issued by the king, and then announced by the speaker of the houses. 2. Supervisory Authority In the US, implementing agencies are responsible for enforcing the laws passed by Congress. In order to monitor the implementation of the implementing agencies, Congress adopt a series of actions to ensure implementation of laws adopted. Specifically, Congresss oversight of the executive branch involved in the five aspects: First, the administrative implementation of the law; Second, the administrative situation of the use of congressional funds; Third, the political behavior of government officials; Fourth, the sets of the administrative branch; Fifth, decision-making process of the administrative branch. The history of the British Parliament cannot be detached from the struggle for controlling the financial power. Parliament supervisor the policies and work of government by controlling its financial power. Monitoring Committee focused primarily on tracking the appropriate government departments and policy, and the General Assembly through the Liaison Committee Xiangquan Yuan receiv ed the case report. In the Committee, it is the National Accounts Committee work most effectively. The source of the financial control can divided into two aspects: Monitor revenue and monitor expenditure. â… ¢.Conclusion To sum up, there are many similarities and differences between Parliament and Congress and we have learned some spesific information about the US Parliament and British Congress from this assay. However, it just discribes them in some of aspects. For example, I cannot find enough infornation about the similarities between Parliament and Congress so I cannot expatiate perfictlty and just discribe on the surface. Furthermore, I want to know more about the differences between Parliament and Congress but I did not find the information of election and many other things. Therefore, I hope I can learn more about these and have other opportunities to research them in near future.

Impact of AirAsia on Indias Economy

Impact of AirAsia on Indias Economy Summary: AirAsia is the world’s best low cost airline which is Malaysian based. This group operates scheduled international domestic flights in 22 countries and around 100 destinations. AirAsia expanded its operations in India in 2012, in joint venture with TataSons. Since Indian government allow an FDI (Foreign Direct Investment) of 49% in Airlines, the company hold 49% stake with TataSons having 30% and Telstra Tradeplace’s Arun Bhatia acquiring 21% stake. AirAsia has decided to invest 30 million dollars to 50 million dollars to start up the airline in India. The company in 2013, as a promotional tool to penetrate into the Indian market, has announced booking of 2 million seats from some of south Indian cities (like Chennai, Bangalore, Kolkata and Tiruchirapalli) to south east destination like Bangkok, Kuala Lumpur etc with a very low coat ranging from Rs 3300 to Rs5500. The company has a standard practice to open booking of seats a few months in advance at nominal price and then increasing them as the day passes to come up to ten times near the flight day. This is to assure filling of certain percentage of seats with low fare and then going to highest level. This practice reduces the gap between demand and supply as only little number of seats go vacant. The offer of the company is quite different from Tiger Airways, which provided 10 seats on every flight for Rs 2700 to Singapore from Banglore, Hydrabad, Kochi, Chennai, Tiruchirapalli and Thiruvananthapuram. Fares offered by the company on different routes are shown below: . (Source: Economic Times, 2013) The company is specially targeting the upper middle class customers, travelling by train, competing in budget carrier space which is dominated by SpiceJet and IndiGo. However, gaining a profitable position would be quite challenging for the company in the Indian market which is already incurring huge losses in spite of recent discount on fares offers of existing Airline Company. It has incurred a combined loss of $400 million to $450 million in the quarter of July to September. Another challenges are high fuel prices in the international market, stiff competition, high operating cost and political opposition, regulatory pressure and uncertainty in India as Indian Aviation Industry was opened to foreign investors recently. Competition: The company will face strict competition on route of Kolkata from SpiceJet, Jet Airways, IndiGo and Air India which combines offer 56 flights on weekly basis (Rai, 2013). The competition will get fiercer on Bangalore where 101 weekly services are offered by the stated four. Structure of Indian Aviation market: Since the Airline industry is an oligopolistic market structure with few big players, the fare cutting move of AirAsia company will definitely copied by other firms to remain in the competition, as it is one of the basic feature of oligopolistic market that fare cutting or increasing move by one is followed by other sooner or later. This will create a fare war among the companies, benefit of which can be reaped by customers. The company has taken this step as low cost airline companies have predicted to have greater potential in Asian countries like India whose population is above one million and the population of middle class is growing day by day which proves to be a huge market potential for the company to grow. (Upadhyay, 2013) According to the regulation of Indian Government, a foreign company can enter to Indian Airline sector with 49% stake only in the form of FDI, the regulation normally need a carrier to have domestically operated for at least 5 years with twenty aircraft fleets before starting its operations internationally (Singhal, 2013). Therefore on this basis international market opportunities for the company will concentrate on those routes where highest traffic volume already exists. Company’s step to reduce operating cost and gaining economies of scale: The company will focus on South India which is a tourist attracting area and an unaltered and underserviced market by other airline companies. The company will not operate to Mumbai and Delhi airports as these airports charges high Airport Development charge. Also Mumbai has extremely high air congestion leading to time consuming landing of aircrafts. In this way company would be able to avoid high navigation landing charge and aircraft parking charge The company has benchmarked its base fare against Indian Railways tickets and prices only Rs 1000 more than rail fare which will attract rail consumers to switch over to airlines, increasing company’s revenue. For keeping low operating cost, the company have planned to have a lean staff structure initially targeting up to 80- 100 employees per aircraft. Whereas competitors of the company presently have a ratio ranging from 102 to 185 employees per aircraft. Company also offer point to point service and uniform fleet for operational savings and provide internet sales of tickets for overhead savings. Upcoming opportunity for the company: On the basis of macroeconomic metric based on the population of city, Surat (Gujrat), Patna (Bihar) and Bhopal (Madhya Pradesh), which are largest Tier 2 cities of India, are not connected to Chennai. Surat has a population of around 4 million, Patna has 1.6 million populations Bhopal has 1.8 people living there. (Balasubramanyam, 2013) Therefore AirAsia India can also plan to consider its services to these cities to meet up the potential demand. Benefit to Indian Economy: India will get benefit in the following ways: Increased revenue for government in the form of taxes. Since it is a Foreign Direct Investment, Indian economy will get benefitted through infrastructural development by the company, increased employment opportunities for Indian people as company will hire people to provide its services. Since the company is offering low fare tickets to customers, other firms will also follow the move, offering better opportunities for customers to avail airline services at low cost. AirAsia’s move will break the status quo in pricing policy, commercial and marketing strategy of Airline companies in India as presently Indian Airline companies lack innovation in pricing their services due to which about twenty percent of the seats go on empty in most of the flights. Overall this move of the company is good for economy as well as customers as it will allow maximum customer to avail airline services and create ripple effect. Also Indian market has potential as its size is expected to grow in next 10 years from sixty million passengers to around 450 million passengers which is also a good news for the company References Balasubramanyam, K., (2013), Sky wars, [Article], Available: http://businesstoday.intoday.in/story/airasia-tieup-with-tatas-impact-india-aviation-sector/1/192745.html [Accessed 1 May 2014] Rai, S., (2013), Why AirAsias Entry Is Good For Indias Aviation Sector, [Article], Available: http://www.forbes.com/sites/saritharai/2013/07/11/why-airasias-entry-is-good-for-indias-aviation-sector/ [Accessed 1 May 2014] Singhal, M., (2013), An airline for the people, [Article], Available: http://businesstoday.intoday.in/story/air-asia-to-enter-india-aviation-sector/1/197970.html [Accessed 30 April 2014] Upadhyay, A., (2013), AirAsia offers two million cheap tickets to South East Asian cities, [Article], Available: http://articles.economictimes.indiatimes.com/2013-04-02/news/38218326_1_siegtraund-teh-airasia-group-chief-commercial-officer[Accessed 1 May 2013]